Paramount Pictures and Coast Soap teamed up to promote the May 2017 release of BAYWATCH with a sweepstakes. The “Coast Soap $5,000 Always to the Rescue” sweepstakes offered one grand prize winner a trip for two to Miami, FL, which included airfare and hotel accommodations, private paddle board lessons, a Miami Highlights Tour and Bayside and Biscayne Bay Cruise and $500. Fans could participate by submitting an online entry form beginning April 10, 2017 and ending June 21, 2017. Each week, one weekly prize winner was randomly selected to receive a BAYWATCH prize pack consisting of official film merchandise.