Description:
Paramount Pictures and Crunch Fitness partnered for a sweepstakes to promote the theatrical release of BAYWATCH. The “Miami Beach Adventure” sweepstakes offered fans the chance to win a five-night luxury stay in Miami, FL by submitting an online entry form on Crunch’s website. One grand prize winner and a guest received airfare and hotel accommodations to go on their own film-inspired adventure. The trip itinerary included a private 90-minute speedboat adventure, a one-hour Jet Ski island tour, a one-hour luxury massage, and a brunch at Nikki Beach. The sweepstakes ran from May 1 – June 30, 2017.
The promotion also included the "Beach Body: Baywatch" classes, a total-body conditioning class that focused on sculpting a different area each week at participating locations.
Partnership Opportunity:
Company:
Partner/Category:
Crunch Fitness /Health & Beauty
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-17
Companies Involved
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