Description:
Paramount Pictures and Rockstar teamed up to promote the release of BAYWATCH. The partnership included a sweepstakes which offered one grand prize winner a trip for two to attend the BAYWATCH premiere. Fans submitted an online entry form between March 1, 2017 and April 30, 2017 to participate. In addition to the movie premiere and trip to Miami, FL, the sweepstakes winner also received the Rockstar Energy Gear Pack and 12 cases of Rockstar Energy drinks.
Partnership Opportunity:
Company:
Partner/Category:
Rockstar Energy /Beverages
Timing:
March 1st Quarter 2017
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Product Giveaways
Social Media
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-18
Companies Involved
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