Description:
Walt Disney Studios and Dole Foods partnered to promote the home entertainment release of BEAUTY AND THE BEAST by continuing their multi-year healthy living initiative. The partnership included consumer promotions, digital integrations, in-store activities and Disney-branded fruits and vegetables that featured Belle, Beast, Lumiere and other beloved characters from the film. The promotion also included a sweepstakes, which offered fans the chance to win a vacation to Orlando, FL.
The ongoing collaboration served as part of a nutrition alliance aimed at helping parents encourage their kids and families to make healthier food choices.
Partnership Opportunity:
Company:
Partner/Category:
Dole Foods /CPG
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Adults
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Branded Content
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Micro site
Signage
Social Media
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-15
Companies Involved
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