Description:
Walt Disney Studios and Twinings partnered to support the live-action release of BEAUTY AND THE BEAST with a new line of teas inspired by the film. The collection included four tea blends: Camomile, Honey & Vanilla; Lemon & Ginger; Pure Peppermint; and Orange & Cinnamon Spice. Each tea was packaged in a specially designed box that featured characters and backdrops from the film. The limited edition boxes came with 20 tea bags and were available in stores and online through December 2017.
Twinings featured the program on their home page and set up a tea cart at the BEAUTY AND THE BEAST World Premiere, where attendees could sample the new tea collection inspired by the film.
Partnership Opportunity:
Company:
Partner/Category:
Twinings Tea /Beverages
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Micro site
Online
Radio Spot
Social Media
TV Spot
Online
Radio Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
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