Partnership:

BEAUTY AND THE BEAST and Uniqlo

Description:

To support the release of BEAUTY AND THE BEAST, Walt Disney Studios and Uniqlo partnered for a new line of apparel. The BEAUTY AND THE BEAST collection offered styles and patters worn in the film by the heroine, Belle. The collaboration included 17 women’s and eight girls’ items.

The Uniqlo BEAUTY AND THE BEAST collection was the latest produced by the “Magic for All” project, a collaboration between Disney, Marvel, “Star Wars” and Pixar with Uniqlo’s “Life Wear” fashion statement to make everyday life fuller and more comfortable and emphasize values of simplicity, comfort, quality and longevity.
Partnership Opportunity:
BEAUTY AND THE BEAST/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Uniqlo /Fashion
Timing:
March 1st Quarter 2017
Target:
Female
Kids (6-11)
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Email
Micro site
Online
Created On:
2020-11-30
Last Modified on:
2017-03-21
Companies Involved
Tuck

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