Partnership:

The Walt Disney Studios and Williams-Sonoma

Description:

Walt Disney Studios and Williams-Sonoma, in partnership with Le Creuset, teamed up to celebrate the live-action release of BEAUTY AND THE BEAST. A limited edition chef’s oven by Le Creuset was created exclusively for Williams-Sonoma in honor of the new film.


William-Sonoma also celebrated the film’s release with a fun cooking class for kids and adults. Kids were taught how to make Beastly Bread Pudding and Chip’s Favorite Banana-Oat Chocolate Chip Cookies. Adults were shown how to make some of the dishes mentioned in the iconic BEAUTY AND THE BEAST song, “Be Our Guest” – Soup du Jour, Meat Ragu and Cheese Soufflé – using the new Le Creuset Beauty and the Beast Soup Pot.
Partnership Opportunity:
/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Williams-Sonoma /Retail
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Email
Micro site
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-03-21
Companies Involved
Tuck

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