DreamWorks Animation SKG and Blue Diamond teamed up to promote the theatrical release of BEE MOVIE. Blue Diamond coupons featured prominate BEE MOVIE artwork along with a mail in rebate. For the mail in rebate, consumers were encouraged to send in three receipts with Blue Diamond products on them, three Blue Diamond UPC''s, a receipt from purchasing BEE MOVIE and the mail in rebate form attached to the advertisement. In return, consumers received a $3.00 rebate. The rebated ended April 30, 2008.