Partnership:

BEE MOVIE and Blue Diamond

Description:
DreamWorks Animation SKG and Blue Diamond teamed up to promote the theatrical release of BEE MOVIE. Blue Diamond coupons featured prominate BEE MOVIE artwork along with a mail in rebate. For the mail in rebate, consumers were encouraged to send in three receipts with Blue Diamond products on them, three Blue Diamond UPC''s, a receipt from purchasing BEE MOVIE and the mail in rebate form attached to the advertisement. In return, consumers received a $3.00 rebate. The rebated ended April 30, 2008.
Partnership Opportunity:
BEE MOVIE/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
Blue Diamond /CPG
Timing:
April 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-24
Companies Involved
Tuck

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