Dreamworks Animation SKG and Interstate Brands Corporation teamed up to promote the theatrical release through Hostess Twinkies. The Hostess Twinkies featured prominate BEE MOVIE artwork and a give away. To participate in the give away participants mailed in two forms on marked Twinkies boxes and the receipt from purchasing BEE MOVIE, in return they would receive a $4.00 refund by mail. The offer ended April 30, 2008.