Best Friends Animal society partnered with Bethesda Studios in a one-of-a-kind #SlayDragonsSaveCats campaign. 

The partnership gave players a chance to donate money to pet welfare charities by defeating in-game dragons. For every five (5) Dragons players killed in-game, Bethesda donated $1 to a pet welfare charity up to $200,000 total! The campaign also encouraged players to share their in-game tales of adventure or their real-world efforts to protect pets using the #SlayDragonsSaveCats hashtag. 

Players also had the chance to win a wall-mounted Dragon Head Trophy or other in-game prizes. To enter, players had to visit https://woobox.com/pkd5uq and complete the Sweepstakes Entry form, and then log into their THE ELDER SCROLLS ONLINE account during the sweepstakes period. Players could earn bonus entries by participating in the five (5) in-game events.