Description:
Today, Blue Buffalo, the country’s most loved and trusted natural pet food brand, announced its new role as the official pet food and treats partner of Best Friends Animal Society (BFAS), an award-winning animal welfare organization and trusted leader in pet adoption.This partnership builds on Blue Buffalo’s relationship with BFAS, which includes serving as the founding partner of the Northwest Arkansas Best Friends Pet Resource Center in 2021, in addition to many years of Blue Buffalo employees volunteering across various BFAS locations.
“Blue Buffalo was founded on the belief that pets are family—we love them like family, so we feed them like family,” said Liz Mascolo, President, North America Blue Buffalo. “We are honored to play a role in the lifesaving work of Best Friends Animal Society by nourishing dogs and cats with BLUE’s superior nutrition in their moment of need, so they’re healthy and thriving when they go to forever homes.”
Blue Buffalo’s national commitment to BFAS includes an annual donation of more than 500,000 pounds of BLUE food and treats to feed all animals at Best Friends Animal Society’s six Lifesaving Centers.
“At Best Friends, we believe that pets belong in loving homes where they are cared for and fed like family, not in shelters," said Julie Castle, CEO, Best Friends Animal Society. "We are committed to saving the lives of the more than 4.7 million pets that enter shelters each year in the U.S. We are thrilled and deeply grateful to partner with Blue Buffalo to provide essential nutrition to the cats and dogs in our care. "
Blue Buffalo dog and cat food recipes are made with high-quality, natural ingredients. The True BLUE Promise assures that real meat is the first ingredient with NO poultry by-product meals, NO corn, wheat, or soy, and NO artificial flavors or preservatives. Ingredients are carefully selected by BLUE’s team of veterinarians and animal nutritionists, following some of the highest standards in the industry.
To learn more about Blue Buffalo’s nutrition philosophy and support of pets in need, including raising awareness and funding for pet cancer, please visit BlueBuffalo.com and follow Blue Buffalo on Instagram at @bluebuffalo, X at @bluebuffalo, and Facebook at Facebook.com/BlueBuffalo.
To learn more about Best Friends, visit bestfriends.org and follow Best Friends on Instagram at @bestfriendsanimalsociety, TikTok at @bestfriendsanimalsociety and Facebook at Facebook.com/BestFriendsAnimalSociety.
Partnership Category:
Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Blue Buffalo /CPG
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Other
Media Elements:
Direct Marketing
Sponsorship
Sponsorship
Created On:
2026-04-06
Last Modified on:
2026-04-06
Companies Involved
Best Friends Animal Society
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)


Chat