Best Friends Animal Society partnered with cat litter provider Fresh Step on a promotion supporting shelter cat adoption.

The collaboration made Fresh Step the official cat litter brand of Best Friends Animal Society. It consisted of a dedicated section on Fresh Step's official website promoting Best Friends Animal Society's effort to find shelter cats homes. Fresh Step worked to provide money and resources to Best Friends Animal Society in order to find cats their forever homes.

Fresh Step also provided resources to shelters by allowing the donations through their Paw Points program. Customers could join Fresh Step's Paw Points program and for every receipt or package code they entered, Fresh Step donated 1 scoop of litter to Best Friends Animal Society.