AMC and Cinnabon continued their collaborations to celebrate the third season of BETTER CALL SAUL. The sticky-bun chain promoted the latest season of the BREAKING BAD spin-off by offering an exclusive preview, as well as a chance to win a briefcase full of cash.

Fans could submit their email address via online entry to unlock the video and become eligible for the Grand Prize drawing for a chance to win $4,899. Participants could also gain additional entries by posting to various social media platforms using the hashtags #BetterCallSaul and #Sweeps. One grand prize winner received $4,899 cash. Entry dates for the sweepstakes ran from March 27 – April 23, 2017. The company also offered free "BonBites" from 5-7pm at their locations April 10.