Partnership:

BETTER CALL SAUL and Cinnabon

Description:

AMC and Cinnabon continued their collaborations to celebrate the third season of BETTER CALL SAUL. The sticky-bun chain promoted the latest season of the BREAKING BAD spin-off by offering an exclusive preview, as well as a chance to win a briefcase full of cash.

Fans could submit their email address via online entry to unlock the video and become eligible for the Grand Prize drawing for a chance to win $4,899. Participants could also gain additional entries by posting to various social media platforms using the hashtags #BetterCallSaul and #Sweeps. One grand prize winner received $4,899 cash. Entry dates for the sweepstakes ran from March 27 – April 23, 2017. The company also offered free "BonBites" from 5-7pm at their locations April 10.

Partnership Opportunity:
BETTER CALL SAUL/Television
Company:
AMC Networks
Partner/Category:
Cinnabon /Dining
Timing:
March 1st Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-22
Companies Involved
AMC Networks
Tuck

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