Partnership:

BIG HERO 6 and Subway

Description:

Walt Disney Studios and Subway partnered to promote the theatrical release of BIG HERO 6.  For a limited time, BIG HERO 6 took over the Subway Kids site with links to special promotional BIG HERO 6 games.  Customers could also get one of six different BIG HERO 6 themed bags with the purchase of a Subway Kids meal. 

Partnership Opportunity:
BIG HERO 6/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway /Dining
Timing:
November 4th Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-05
Companies Involved
Tuck

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