Big Machine Label Group, General Mills and Feeding America teamed up for the Outnumber Hunger Campaign, a nationwide effort aimed at fighting hunger in local communities across America. The partnership included specially-marked packages of nearly 60 General Mills brands including Cheerios, Lucky Charms, Nature Valley and Totinos featuring Outnumber Hunger’s 2017 spokesperson Thomas Rhett. Each package contained a code, which customers could enter along with their zip code online to help Feeding America secure five meals on behalf of their local member food bank. Customers also had access to stream an exclusive Pandora Mixtape from Thomas Rhett and other Big Machine Label Group artists, as well as a free Pandora Plus trial.

Additionally, fans could access special behind-the-scenes artist content featuring Thomas Rhett and other participating Big Machine Label Group artists – including Reba McEntire, Cheap Trick, Trent Harmon, Brett Harmon, Jennifer Nettles and more – on the campaign’s website.