Description:
BIONICLE fans will be able to collect six tribal villager figures called "Tohungas," a brand-new collectible line available exclusively in McDonald`s Happy Meals and Mighty Kids Meals. In true LEGO® style, elements from the individual figures can be taken apart and re-assembled in a variety of combinations to build different-sized creations. Using their imaginations, collectors of all six figures also can combine the parts to create even larger super-structures. McDonald`s also will provide children with a BIONICLE DC Comic book with the purchase of each Happy Meal or Mighty Kids Meal. Supported by national television and print advertising campaigns as well as instore POS.
Partnership Opportunity:
BIONICLE/Toys
Partner/Category:
McDonald's /Dining
Timing:
September 3rd Quarter 2001
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-03-27
Companies Involved
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