Partnership:

Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) and Magnolia Bakery

Description:

Warner Bros. Pictures collaborated with Magnolia Bakery on a promotion for the release of BIRDS OF PREY (AND THE  FANTABULOUS EMANCIPATION OF ONE HARLEY QUINN) in theaters worldwide.

The partnership consisted of Magnolia Bakery releasing a customized flavor of ice cream inspired by BIRDS OF PREY. In celebration of the film, Magnolia Bakery released The Pink Puddin' flavor. The Punk Puddin' flavor consisted of classic banana pudding layered with bright pink confetti cake in honor of Harley Quinn, the star character of BIRDS OF PREY.

In advance of BIRDS OF PREY's theatrical release, Pink Puddin’ was made available at all Magnolia Bakery locations in New York City, Los Angeles, Chicago, Washington, D.C., and Boston and was also shipped nationwide from Wednesday, January 15 throug Sunday, February 9, 2020.

Partnership Opportunity:
Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Magnolia Bakery /Dining
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-01
Companies Involved
Tuck

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