Description:
To promote the theatrical release of BIRDS OF PREY (AND THE FANTABULOUS EMANCIPATION OF ONE HARLEY QUINN), Warner Bros. Pictures partnered with makeup brand Smashbox.
The partnership consisted of Smashbox releasing an Always On Cream To Matte Lipstick with artwork inspired by characters from BIRDS OF PREY including Harley Quinn, Black Canary and Huntress. The saturated shades inspired by the film were transfer-resistant and waterproof with 12-hour wear.
The Smashbox line of products inspired by BIRDS OF PREY was available online as well as at retail locations such as Macy's.
Partnership Opportunity:
Company:
Partner/Category:
Smashbox /Health & Beauty
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-01
Companies Involved
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