Partnership:

Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) and Splat Hair Color

Description:

Warner Bros. Pictures formed a partnership with Splat Hair Color to make it the Official Hair Color Partner of BIRDS OF PREY (AND THE FANTABULOUS EMANCIPATION OF ONE HARLEY QUINN).


The partnership allowed fans to recreate main character Harley Quinn's famous two-tone look using Splat's semi-permanent Pink Fetish and Blue Envy shades in 20 minutes or less.


Warner Bros. collaborated with Splat to allow Splat retailers nationwide to began carrying seven limited edition BIRDS OF PREY color kits. These kits, which hit retailers January 1, 2020, featured Harley Quinn, Black Canary and Huntress on the packaging. The colors included in the BIRDS OF PREY kits were Lightening Bleach, Pink Fetish, Blue Envy, Crimson Obsession, Purple Desire, Midnight Amethyst and Midnight Indigo.

Partnership Opportunity:
Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Splat Hair Color /Health & Beauty
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-31
Companies Involved
Tuck

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