Snapchat has launched the next chapter of its luxury Bitmoji looks in partnership with Miu Miu, including iconic handbags, styles and accessories. This new release follows a successful launch in November:

• In less than six months, Snapchatters tried on Miu Miu garments for Bitmoji over 11 million times.


• There were over 3 billion impressions of the Miu Miu garments in Bitmoji’s Fashion Marketplace.


• The top three performing Miu Miu garments for Bitmoji are the Chino Miniskirt With Embroidered Logo, Cardigan in Cashmere, and Wool Knit Polo Shirt.

Snapchatters can elevate their digital style with a curated selection of the most coveted pieces from Miu Miu L’Été collection. From Miu Miu’s timeless Wander or Arcadie bags in new color and texture variations, to slingback pumps, clog sandals or Regard glasses and much more, the styles are designed to bring the Maison’s signature aesthetic into the digital space in a playful yet authentic way.

Whether in their Snap Profile, in Lenses, on the Snap Map, or in Stickers, Snapchatters can take their Miu Miu bags, accessories or styles wherever they go in the Snapchat app. This new drop underscores how Bitmoji is becoming an increasingly strategic platform for luxury houses to reach a younger, fashion-savvy audience in immersive and innovative ways.

How to unlock looks for your Bitmoji:

• Open Snapchat and tap your Profile on the top left hand corner of the screen.


• Tap on the hanger icon, and select the Miu Miu logo to view the collections.


• Select the style you’d like to add to your Bitmoji’s outfit.


• Unlock the chosen style by tapping “Purchase Item” and use Apple Pay or Google Pay to fulfill payment.

Bitmoji collections offer fashion brands a unique opportunity to express their vision and reach a global audience — with over 2.7 billion Bitmoji avatars created on Snapchat. This partnership marks a major milestone in the convergence of luxury fashion and digital culture, giving Snapchatters access to the accessories and looks of an iconic Maison, while celebrating Miu Miu’s spirit and heritage in the digital world.