Ticketmaster partnered with Bixby, Samsung’s virtual assistant, to allow fans to discover and purchase tickets to live events through Bixby’s voice technology. Powered by Ticketmaster’s API, Samsung Galaxy Note9 users were able to have a personalized experience by using the integration to ask for information about artists or teams, or location and event dates. The feature was simply activated by saying phrases like "Hi Bixby, find concert tickets in [city]" or "Hi Bixby, what sporting events are happening in [city] this weekend?" Bixby, in turn, sent results about the inquiry to the fan's Samsung device in order to select seats, confirm order details and finalize ticket purchases.