Partnership:

BJ's Restaurant & Brewhouse and DoorDash

Description:
BJ's Restaurant & Brewhouse partnered with DoorDash for a "Super Sick Monday" promotion following the Super Bowl.

The promotion offered free delivery and a free Chocolate Chunk Pizooki to people who called in sick the day after the Super Bowl.

The offer was only available through DoorDash or BJ's website and ran from February 4 through February 11, 2019.

The partnership, inspired by the 14 million people who reportedly call in sick to work on the Monday morning after the Super Bowl, was promoted across both brands' social media and with a TV spot.

Partnership Opportunity:
BJ's Restaurant & Brewhouse/Dining
Partner/Category:
DoorDash /App
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-12
Companies Involved
Tuck

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