Partnership:

BK Sign & Race and Burger King

Description:
Burger King Corp. offered thousands of fans a chance to “hit the track” with Tony Stewart as he raced at the Daytona International Speedway. The interactive “BK Sign & Race” promotion was the ultimate “Fandorsement” for Tony Stewart NASCAR fans. Fans who logged on to www.BKSignandRace.com submitted their personal signatures for exclusive placement on the Burger King logo that appeared on the hood of No. 14 car during NASCAR Sprint Cup Series Coke Zero 400 race. On the site, participants were able to zoom into the Burger King logo to see how their signatures were incorporated. Burger King Corp’s sponsorship of Stewart continued in August with a four week, in restaurant promotional campaign. The promotion ran from May 2010 – August 2010.
Partnership Opportunity:
BK Sign & Race/Sports
Company:
NASCAR
Partner/Category:
Burger King /Dining
Timing:
May 2nd Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
NASCAR
Tuck

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