ZOA Energy partnered with Warner Bros. to create limited-edition cans that featured ZOA founder and film lead/producer, Dwayne Johnson, as Black Adam.

Consumers got the first look at select ZOA Black Adam cans at the brand's 50’x50’ footprint in the Fan Zone area during the four-day San Diego Comic-Con event. Comic-Con attendees had the chance to sample refreshing ZOA Energy flavors at the ZOA Bar, participate in fun photo opportunities with a life-sized Black Adam standee and 3D Black Adam ZOA can, hang out in the oasis lounge areas to escape the summer sun while listening to musical stylings of a ZOA playlist, and had the unique opportunity to receive an exclusive collector item—a ZOA Black Adam token—in order to be able to find ZOA’s Hidden Temple where event-goers could partake in a fun AR opportunity that provided them a clever ZOA Black Adam memory to share across social.