Marvel Entertainment and Lexus teamed up to celebrate the theatrical release of BLACK PANTHER. The partnership included two new vehicles inspired by the film, a 2018 LC Inspiration Series production car and concept coupe dubbed the BLACK PANTHER Inspired LC. The limited-edition vehicle featured an exclusive deeply saturated Structural Blue color and was the first in a succession of Inspiration Series vehicles Lexus planned to create for each of its flagship models. Separately, the BLACK PANTHER Inspired LC concept coupe was designed as a celebration of the titular character. The Inspiration Series LC was available in Spring 2018. In addition to a co-branded TV commercial, Lexus and Marvel also joined forces for a Super Bowl spot featuring Black Panther and the new Lexus LS model. Partnership activity first began during San Diego Comic-Con 2017 when the two companies hosted a launch event for celebrities, influencers and fans. A sponsorship of the world premiere as well as the creation/release of a graphic novel further rounded out the promotional program.