Description:
Blizzard Entertainment and the massively multiplayer online role-playing game World of Warcraft teamed up with Ukrainian-born actress and producer Mila Kunis and BlueCheck Ukraine for a limited-time charity pet program.
From July 25 until August 29, players could log into World of Warcraft or head to the Battle.net® shop to purchase the exclusive Pet Pack for Ukraine for USD $20, with all proceeds* going toward funding BlueCheck’s work in supporting victims of war.
Partnership Opportunity:
Blizzard Entertainment's WORLD OF WARCRAFT/Gaming & Esports
Partner/Category:
BlueCheck Ukraine /Non-Profit Organizations
Timing:
July 3rd Quarter 2023
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Product Bundle
In-Store / Retail
Product Bundle
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Online
Social Media
In-Game / In-App Integration
Online
Social Media
Created On:
2023-07-26
Last Modified on:
2023-08-10
Companies Involved
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