Partnership:

BLOCKBUSTER and Bank of America

Description:

Bank of America offered customers a free movie rental from Blockbuster. The free rental card was mailed to customers in an envelope that mimicked the Oscar envelope with the following wording: “And the winner in The Best Customer Category is…You!” The free rental card needs to be activated by going online and filling out a survey for Bank of America before redeeming at participating Blockbuster stores.

Partnership Opportunity:
BLOCKBUSTER/Home Entertainment
Company:
Blockbuster Entertainment
Partner/Category:
Bank of America /Financial & Insurance
Timing:
March 1st Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
Blockbuster Entertainment
Tuck

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