Partnership:

BLOCKBUSTER and The Coca-Cola Company

Description:

Coca-Cola offered a free video rental from Blockbuster Video when consumers purchased 4 2-liters of Diet Coke and Pop Secret Popcorn with their Ralphs Club card at participating Ralphs locations. Supported at Ralphs store and on-pack.

Partnership Opportunity:
BLOCKBUSTER/Home Entertainment
Company:
Blockbuster Entertainment
Partner/Category:
The Coca-Cola Company /CPG
Timing:
2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
Blockbuster Entertainment
Tuck

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