Partnership:

Blue Apron and Airbnb

Description:
Meal-kit maker Blue Apron partnered with Airbnb for "The Best Home Cooking from Around the World," a collaboration that brought together Blue Apron's culinary team with local Airbnb Experiences hosts in Paris, Florence, Mexico City, Buenos Aires, Tokyo, and Shanghai.

Airbnb let users book meals and activities with the selected hosts in those cities. Meanwhile, Blue Apron offered their meals, which included steak frites, roast pork and salsa, beef empanadas, chicken tostadas, rice bowls, and Kung Pao chicken, in meal kits to its two-person and family plan customers. The event took place for six weeks, starting on April 16, 2018 with each recipe being offered for a single week. Blue Apron gained new recipes and marketing exposure via Airbnb, while Airbnb promoted Experiences, which let users book meals and activities instead of lodging.

Partnership Opportunity:
Blue Apron/Logistics
Partner/Category:
Airbnb /Travel
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-09-26
Companies Involved
Tuck

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