Airbnb let users book meals and activities with the selected hosts in those cities. Meanwhile, Blue Apron offered their meals, which included steak frites, roast pork and salsa, beef empanadas, chicken tostadas, rice bowls, and Kung Pao chicken, in meal kits to its two-person and family plan customers. The event took place for six weeks, starting on April 16, 2018 with each recipe being offered for a single week. Blue Apron gained new recipes and marketing exposure via Airbnb, while Airbnb promoted Experiences, which let users book meals and activities instead of lodging.
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