Partnership:

Blue Apron and Jet.com

Description:
Blue Apron, pioneer of the meal kit subscription box, partnered with online retailer Jet.com to offer single meal kits for same-day and next-day delivery. The promotion was available to customers in the New York City area, as well as Hoboken and Jersey City. The meal kit retailer hoped the increased flexibility of this new option would appeal to busy urban-dwelling customers. All meals offered on Jet.com could be made in 30 minutes or less, so convenience is a crucial part of the equation. It was the latest in a string of new strategies from Blue Apron since announcing plans to diversify its product offerings by selling meal kits in grocery stores.
Partnership Opportunity:
Blue Apron/Dining
Partner/Category:
Jet.com /Online
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults 55+
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2018-10-30
Companies Involved
Tuck

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