Partnership:

Blue Apron and Stella Artois

Description:

Blue Apron and Stella Artois partnered up to create an elevated game day menu for the 2021 Super Bowl.  

The collabation was created around the idea that football is more than just a game, it's an experience. The football experience is all about sharing food and beer at tailgates and watch parties that are centered around football.

The partnership between the meal delivery service Blue Apron and Stella Artios brought stadium bites and tailgate favorites, along with 4 Stella Artois, to the kitchen for the big game.

 

Partnership Opportunity:
Blue Apron/Online
Partner/Category:
Stella Artois /Beverages
Timing:
January 1st Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Collectible
Product Bundle
Media Elements:
Direct Marketing
Email
Mobile
Online
Social Media
Created On:
2021-02-19
Last Modified on:
2021-02-19
Companies Involved
Tuck

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