Partnership:

Blue Buffalo and Best Friends Animal Society

Description:
In celebration of National Pet Month, Blue Buffalo™ is donating up to $250,000 for shelter pets in partnership with leading national nonprofit Best Friends Animal Society. National Pet Month is a time to support pets in need through adoption and giving back, and as the official pet food and treats partner of Best Friends since August 2024, Blue Buffalo is helping pet parents give back this month.

Through May 29, shoppers can earn up to $13 cash back by purchasing eligible Blue Buffalo dog and cat products and redeeming their receipt through the Ibotta app. For every redemption, Blue Buffalo will donate $.30 to Best Friends, up to $250,000. This marks the second year that Blue Buffalo and Best Friends have partnered for National Pet Month.

“We are excited to partner with Best Friends Animal Society again to make it easy for pet parents to give back while performing everyday tasks, like buying dog food and treats, for their own furry friends,” said Gabriel Viñas, Vice President and Business Unit Director for Blue Buffalo Dog at General Mills. “Every purchase can help provide food, care and a second chance for pets in shelters, while ensuring their own pets get the high-quality nutrition they deserve.”

Blue Buffalo offers a wide range of recipes made with high-quality, wholesome ingredients to support cats and dogs at every life stage. Because each pet is unique, Blue Buffalo offers formulas to meet pets where they are, no matter their age, breed or specific nutritional needs. In fact, Blue Buffalo partners with Best Friends year-round to give adopted pets a healthy start by providing free food to take to their new homes.

“We’re grateful for partners like Blue Buffalo who support our goal to save every healthy and treatable dog and cat in shelters,” said Julie Castle, CEO, Best Friends Animal Society. “National Pet Month is an ideal time to not only celebrate and treat our own pets, but also to give pet lovers around the country opportunities to help those who are still waiting in shelters. Through collaborations like this one, we can bring about a day when every dog and cat has a safe place to call home.”

To get started, shoppers can download the Ibotta app via the Apple App Store, Google Play Store or ibotta.com, add the offer to their list, then upload the receipt from eligible products — including Love Made Fresh and Tastefuls Purées — to redeem the offer. Every redemption brings Blue Buffalo one step closer to its $250,000 goal, helping more shelter pets find the care and support they need.

For full details on the Blue Buffalo National Pet Month offer, visit National Pet Month.
Partnership Category:
Pets
Company:
Blue Buffalo
Partner/Category:
Best Friends Animal Society /Non-Profit Organizations
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Discount / Special Offer / Promo Code
Premiums / Giveaways
Media Elements:
Blogs
Social Media
Sponsorship
Created On:
2026-05-04
Last Modified on:
2026-05-12
Companies Involved
Best Friends Animal Society
Best Friends Animal Society
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.