20th Century Fox Home Entertainment partnered with Amazon to promote the home entertainment release of BOHEMIAN RHAPSODY. The promotion consisted of a new Amazon Alexa skill that enabled fans to sing "Ay-Oh" with Queen front-man Freddie Mercury when they called out "Alexa, play Ay-Oh live!" Freddie sang "Ay-Oh" with the fans at home just like Queen's audience did during the band's iconic Live Aid 1985 performance. US Fans could activate the skill via Amazon Alexa devices starting January 22 through March 31, 2019.