Partnership:

BOHEMIAN RHAPSODY and School of Rock

Description:
20th Century Fox Filmed Entertainment teamed with School of Rock to promote the theatrical release of BOHEMIAN RHAPSODY. They teamed up in a variety of co-marketing programs, including PR events, in-school curriculum, promotions and sweepstakes. On September 5, Freddie Mercury's birthday, School of Rock collaborated with Twentieth Century Fox Film to put on a once-in-a-lifetime press day where entertainment writers interviewed the cast of the film and were also invited to learn and play iconic Queen songs, taught by School of Rock staff and students. This press experience allowed writers to experience the thrill of performing Queen’s classic songs before enjoying the band’s live performance at their Las Vegas residency show later that evening.

School of Rock also incorporated Queen songs into its current curriculum across its more than 210 schools. Students learned traditional music concepts through the performance of Queen hits such as "We Are The Champions," "Another One Bites the Dust" and more.

Additionally, the promotion included a sweepstakes open to U.S. residents 21 years old and up, excluding Louisiana. One winner received a prize package inclusive trip for two individuals to New York City, New York. The package included airfare from winners’ nearest major US airport to New York City, New York including roundtrip airport transfers in New York City; hotel accommodations in New York City for three nights; private recording studio experience for 3 hours; private limo tour of New York; live band karaoke; two tickets for general admission to a show of winner’s choice at Madison Square Garden; and full winner management from Element. The winner was announced November 15, 2018.

Partnership Opportunity:
BOHEMIAN RHAPSODY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
School of Rock /Educational
Timing:
November 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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