Partnership:

20th Century Fox Filmed Entertainment and Jarritos - Novamex

Description:

Terry Hines & Associates (THA) identified The Book of Life as a terrific fit for client Jarritos as one of their key messages is 'celebrate life'.  The Jarritos consumer skews Hispanic but also includes general market hipster influencers - both key targets for the film. The film's rich, colorful, life-affirming Dia de Los Muertos artwork is also incredibly similar to Jarritos' creative, and Jarritos typically promotes during September for Hispanic Heritage Month.    THA negotiated promotional rights for the soft drink category and also designed the promotional elements for the campaign.  

Partnership Opportunity:
/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Jarritos - Novamex /Beverages
Timing:
September 3rd Quarter 2014
Target:
Promotional Elements:
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2015-11-12
Companies Involved
20th Century Fox Filmed Entertainment
Kathy F
Kathy F Corporate Alliances & Integrations AGBO Films
Tuck

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