Partnership:

Boom Supersonic and Ministry of Supply

Description:

Boom Supersonic partnered with fashion brand Ministry of Supply to launch their first-ever Supersonic Travel Capsule Collection which was an exclusive six-piece branded 'system' designed for those on the move. Each piece was designed to offer the ideal blend of engineering, performance, and comfort, and included:

  • The world's fastest blazer. Like the world's fastest and most sustainable supersonic airline, Overture, the Kinetic Blazer is engineered for efficient travel, with warp-knit, wrinkle resistant stretch fabric. Kinetic has broken two Guinness World Records for the fastest half-marathon in a suit, and is crafted by a team that specializes in carbon fiber used for aircraft fuselages.
  • Coffee-powered socks. Atlas Crew Socks pair body-mapped cushioning with odor-absorbing, coffee-infused yarn, to maximize freshness from takeoff to touch-down.
  • 3D Print-Knit eye mask. Moisture-wicking fabric helps to mitigate dry eyes, designed and knit in 3D to create a form-fitting, light-blocking seal around the eyes for more peaceful overnight trips.
  • Travel blanket. Made from 100% recycled material, this blanket is perfectly sized for travel, and moisture-wicking for next-level humidity control, creating a more comfortable microclimate in flight.
  • Weekend tote. An all-purpose tote large enough to carry the essentials, designed with tough, nylon-webbed shoulder straps for enhanced durability.
  • Travel cup. A vacuum-insulated stainless steel mug keeps your favorite travel beverage at just the right temperature throughout your journey.
Partnership Opportunity:
Boom Supersonic/Travel
Partner/Category:
Ministry of Supply /Fashion
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media
Created On:
2022-07-19
Last Modified on:
2022-07-21
Companies Involved
Boom Supersonic
Boom Supersonic
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.