Partnership:

Borderlands 3 and Spencer's

Description:

2K's partnered with Spencer's in celebration of the release of Borderlands 3. 

The partnership included Spencer's selling Borderlands 3 inspired gear. Themed products included T-Shirts, Costumes, Masks, Borderland Echo Device, Moxxi Megaphone, and Hats. Additionally, fans were able to pick up VIP point cards worth 1,500 in-game points at Spencer's stores. 

Fans were able to buy these items at any Spencer's retail store or online at Spencersonline.com.

Partnership Opportunity:
Borderlands 3/Gaming & Esports
Company:
2K
Partner/Category:
Spencer's /Retail
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Premiums / Giveaways
In-Store / Retail
On Pack
Premiums / Giveaways
Product Bundle
Discount / Special Offer / Promo Code
POP Display / End Cap / Shelf-Talker
Other
Media Elements:
Micro site
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-10-31
Companies Involved
2K
Greg B
Greg B Senior Director, Global Partnerships 2K
Ashley L
Ashley L Senior Manager, Global Partnerships 2K
Tuck

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