Sony Music partnered with Mott’s LLP to promote the teen rap-star BOW WOW. Hawaiian Punch held a skill contest open to children ages six to fourteen. The contest gave them the opportunity to submit self-written rap lyrics judged by a panel of experts in the field of rap music. The grand prize winner received $10,000 and a chance to “Meet & Greet” BOW WOW at a Hawaiian Punch promotional event held on November 2004. The grand prize included airfare as well as a 3 day/2 night hotel stay at a location determined by the sponsor. Nine first prize winners received a Sony Stereo System and an autographed BOW WOW CD. The skill contest ran from May 24, 2004 through September 4, 2004.