Partnership:

BRAVE and Subway Restaurants

Description:

Walt Disney Studios teamed up with Subway for the theatrical release of BRAVE. Subway featured BRAVE themed bags with their Subway Fresh Fit for Kids Meal. Subway also had online BRAVE games and movie features on their website. For adults, Subway hosted a ticket giveaway. To promote the giveaway and branded product, Subway featured a TV Spot with BRAVE. The ticket giveaway began on June 1, 2012. BRAVE released in theaters June 22, 2012. http://www.subwaykids.com/

Partnership Opportunity:
BRAVE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway Restaurants /Dining
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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