Partnership:

BREAKING BAD and Epic Records

Description:
AMC Networks teamed up with Epic Records to promote the premiere of the television series BREAKING BAD. For the BREAKING BAD Lab Sweepstakes, participants entered through the promotional site to win a three-day, two-night trip for two to see the rock band Incubus perform songs from their album If Not Now, When? to an invitation-only crowd. BREAKING BAD`s Dean Norris (Hank) also stopped by for a special guest appearance. The sweepstakes ran throughout the month of July, 2011.
Partnership Opportunity:
BREAKING BAD/Television
Company:
AMC Networks
Partner/Category:
Epic Records /Tech
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
AMC Networks
Tuck

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