Partnership:

AMC Networks and Urban Outfitters

Description:

AMC partnered with Urban Outfitters for the television show BREAKING BAD. Urban Outfitters featured the show on their shopping bags and on select apparel. The clothing company also hosted an online sweepstakes entitled "BREAKING BAD Quick Fix Sweepstakes." Contestants entered to win fifteen thousand dollars plus a one thousand dollar Urband Outfitters gift card. Additionally, BREAKING BAD`s Aaron Paul who plays Jesse Pinkman signed autographs at the Urban Outfitters store in San Diego. Paul also responded to fan tweets hashtagged with "callmebitch" and tagged with UrbanOutfitters. The promotion ran from July 26th through August 23rd, 2013. BREAKING BAD Season 5 began on August 11th on AMC. http://www.prweb.com/releases/2013/7/prweb10930783.htm

Partnership Opportunity:
/Television
Company:
AMC Networks
Partner/Category:
Urban Outfitters /Fashion
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
AMC Networks
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.