Description:
Kellogg`s partnered with The Susan G. Komen BREAST CANCER FOUNDATION to promote Race for the Cure. Attached to specially marked boxes of Kellogg`s Smart Start Cereal was a mail-in offer for a free Promise pen or pin. Consumers sent in two UPCs of the named cereal and a minimunm $5 donation to the Susan G. Komen BREAST CANCER FOUNDATION. The offer expired December 21, 2005.
Partnership Opportunity:
BREAST CANCER FOUNDATION/Non-Profit Organizations
Partner/Category:
Kellogg's /CPG
Timing:
1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
