JERSEY MIKE'S & BCRF

In a nationwide fundraising campaign for BCRF, Jersey Mike’s raised $4.4 million in a 2-day giveback with 20 percent of sales from the weekend benefitting research. To highlight their commitment, Jersey Mike’s had signage in-stores, messaging through their online ordering app, attention-grabbing billboards, and gave breast cancer research the spotlight with a moving national TV commercial.

IMPACT BY THE NUMBERS

88,000 HOURS OF RESEARCH FUNDED through a donation of $4.4 million

3,0000 PARTICIPATING STORE LOCATIONS in the weekend of giving campaign.

$1.9M+ INVESTED IN DEDICATED AD SPEND including for the national commercial and co-branded billboards to promote the weekend of giving & its success.

37 AIRINGS ACROSS 16 NETWORKS of our co-branded commercial.

1,500+ SOCIAL INTERACTIONS on our cross-promoted weekend of giving content.