Partnership:

BRIDE WARS and Vera Wang

Description:
20th Century Fox and Vera Wang teamed up to promote the theatrical release of BRIDE WARS with a contest. Future brides entered online at www.verawangonweddings.com/contest/contest-entry.aspx by filling out a registration form and explaining in 100 words or fewer why she chose her maid of honor. One First Prize winner received eight Vera Wang bridesmaid dresses. One Second Prize winner received ten 5-piece place settings of Vera Wang Wedgwood china, ten crystal wine glasses and ten 5-piece flatware place settings. One Third Prize winner received a Vera Wang Linens Package - The Sophisticated Scallops Collection. Both Kate Hudson and Anne Hathaway wear custom-made Vera Wang dresses in BRIDE WARS. The contest ended January 19, 2009
Partnership Opportunity:
BRIDE WARS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Vera Wang /Fashion
Timing:
January 1st Quarter 2009
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-01-20
Companies Involved
20th Century Fox Filmed Entertainment
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