Partnership:

Bridgerton and Starbucks

Description:

Starbucks teamed up with Netflix to promote the 4th season of BRIDGERTON.


Starbucks has a special tea mix that is on their secret menu (you won’t find these menu items on the normal Starbucks menu… you had to be “in the know” and sometimes you will be required to flash the recipe at the barista). The drink was introduced in honor of the Netflix Book Club, a curated collection of books that have recently been adapted into a Netflix show or movie created by Uzo Aduba.


The Netflix Book Club shared new books, films, and series adaptations, and gave exclusive access to each book’s adaptation process. Starbucks helped Netflix bring the book club to life with a social series called BUT HAVE YOU READ THE BOOK? with Abuda as the host. Abuda talked to authors, members of the cast, and adaptation creators over a cup of Starbucks coffee.

Partnership Opportunity:
Bridgerton/Streaming
Company:
Netflix
Partner/Category:
Starbucks /Beverages
Timing:
2022
Target:
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
Media Elements:
Livestream / Virtual Event
Online
Social Media

Website and Social Media

Created On:
2022-04-04
Last Modified on:
2025-04-25
Companies Involved
Netflix
Netflix
Tuck

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