Description:
Universal Home Entertainment and Arbor Mist Winery partnered to promote the theatrical release of BRIDGET JONES: THE EDGE OF REASON. Included on specially marked packages of Arbor Mist Wines was a sweepstakes to win a trip to London. To enter, participants went to www.arbormist.com. In addition, consumers had a chance receive $2.00 on the purchase of BRIDGET JONES: THE EDGE OF REASON DVD by attaching the DVD UPC and a completed rebate form. The offer expired April 30, 2005.
Partnership Opportunity:
BRIDGET JONES: THE EDGE OF REASON/Home Entertainment
Partner/Category:
Arbor Mist Winery /CPG
Timing:
March 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
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