Description:
Brookfield Properties partnered with Dr. Seuss to bring an interactive exhibit to Chicago called “The Dr. Seuss Experience."
The Dr. Seuss Experience was at Water Tower Place in Chicago. Visitors were able to be immersed into the world of Dr. Seuss and interacted with the characters that are part of the fabric of popular culture. From “The Cat in the Hat” to “Horton Hears a Who!” and “The Lorax,” and more.
Brookfield Properties' partnership with Dr. Seuss took place during the holiday season of 2021.
Partnership Opportunity:
Brookfield Properties/Events & Experiential
Partner/Category:
Dr. Seuss /Classic Characters
Timing:
4th Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
In-Store / Retail
Media Elements:
Micro site
Mobile
Online
Signage
Social Media
Mobile
Online
Signage
Social Media
Created On:
2021-12-03
Last Modified on:
2021-12-09
Companies Involved
Brookfield Properties
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