The NBA partnered with Hershey for a Hershey activation with the Brooklyn Nets. 

The official partnership with the Brooklyn Nets as well as the Barclays Center where they play consisted of Hershey opening an experiential Hershey Bar in the stadium. The Hershey Bar was located on the Barclays Center's main concourse outside Section 17 and was open during Brooklyn Nets home games as well as other select events.

The Hershey Bar at Barclays Center served both non-alcoholic and alcoholic beverages, included milkshakes made with Hershey's and Reese's, Jolly Rancher mixed drinks and more.

The partnership also included Hershey being named the presenting sponsor for the Nets' Halloween-themed game during the 2020-2021 NBA season.