Partnership:

BROTHER BEAR 2 and Land O' Lakes

Description:
Buena Vista Home Entertainment and Land O'Lakes, Inc. partnered to promote the home video release of BROTHER BEAR 2. Conusmers had a chance to receive an exclusive BROTHER BEAR pencil case which featured characters from BROTHER BEAR by mailing-in 2 proofs-of-purchases from 2 participating Land O'Lakes products along with $4.00 for shipping and handling. Consumer also had a chance to enter the Land O'Lakes BROTHER BEAR 2 Sweepstakes for a chance to win (1) Grand Prize: a Brother Bear 2 Gift Pack including one (1) Giant Koda Plush, one (1) Brother Bear 2 DVD, one (1) Brother Bear Book, and one (1) Brother Bear Original Soundtrack CD. Fifty (50) First Prizes included BROTHER BEAR 2 DVD. The sweepstakes began July 1, 2006 and ended September 30, 2007.
Partnership Opportunity:
BROTHER BEAR 2/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Land O' Lakes /CPG
Timing:
July 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-07-17
Companies Involved
Tuck

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