Ahead of the 2020 Super Bowl, Budweiser Canada partnered with Uber in a promotion bringing back the iconic commerical, "Whassup."

The Canadian partnership consisted of Budweiser and Uber collaborating on a national scale to help give Canadians an alternative ride home following the game.

The "Whassup" ad was recreated to highlight how people still make the wrong choice to drive impaired despite the prevalance of smart technology. The updated spot featured smart devices uttering the iconic word to deliver a message about making smart choices in regards to getting around on game night.

On the day of the game, the spot closed with a unique Uber promotional code that allowed Canadians to ride at a discount.